As I was talking about in my last post, the social media landscape is constantly converging. Another example of this is the phenomenon ‘vlogging’. No, I didn’t misspell it. Vlogging, or video blogging, is very common on YouTube. And just like with the podcast, vloggers use web syndication to distribute their videos with RSS.   The Social Times writes about the top 5 youtube vloggers and why people love them.  Vloggers like Ray William Johnson, who has about 5 million subscribers, can make video clips go viral in a second. This type of social media is great for viral marketing, such as Intel’s video clip that Clare blogged about last week. If Intel got their video clip featured on a show by a vlogger like Ray William Johnson, it would go viral very fast.

As for me, I follow a range of youtube vloggers. Some of them are just for pure entertainment, like Natalie Tran, others bring up news and trends, like this guy:



Filed under social media

5 responses to “Vlogging

  1. The most interested thing I find about vlogging is the level of creativity that can be achieved. As Jakob mentioned in his blog Anchor what? (Public Affairs Review), while public affairs and lobbying are rooted in scientific logic they also require inspiration and innovation. Many public affairs practitioners and lobby groups write blogs and use other convergent media such as Facebook and Twitter extensively, however not many have caught onto the viral power of vlogging.

    In a time when film and TV have all but banished the written word, public affairs practitioners and lobbyists need to appreciate the potential vlogging has. However, as with all convergent media, this is easier said than done. Greater creativity demands more time, energy and resources; something many practitioners simply don’t have.

    Vlogging, when done well, is more dynamic, interesting and imaginative than the traditional blog and other convergent media. It has the potential to go viral and engage a more diverse public. However, whether it is feasible for most organisations is another question.

  2. Ellie

    There is a saying that a picture speaks a thousand words. Imagine how much more a video can add to that! I agree with you and Clare, vlooging has a great potential when it’s used properly and it is certainly far more intriguing for the maker and influencing for publics.
    However, a pr practitioner not only has to make an in depth research first and write a great script, but deliver it in a way that captures attention too.

  3. @clare: public affairs is indeed scientifically rooted, and it should be. but just as you say; to get the message across public affais practitioners need to embrace the creative part and ‘bring on smart summaries of issues, layman’s terms and information presented in forms other than small print’, to quote Digital Strategist Steffen Moller (http://bit.ly/A33AiQ). A good example of a creative lobbying campaign that used youtube to go viral is the activist group ‘Invisible Children’ who advocated the arrest of the war criminal Joseph Kony (http://bit.ly/xWfLJS). The short film that they put up on youtube went viral in less than a week, and they received a lot of views after vloggers like sxephil brought up the subject: http://bit.ly/zBmgPU .

    So vlogging can definitely be used as an innovative and creative approach to public affairs.

  4. Pingback: Kony 2012: creative public affairs | A wee blog about social media

  5. I agree completely with you and the other comments. Video is the future. With little time on their hands, people don’t spend hours reading something that they could get in a funny and creative way in five minutes. Condensing your message into video is a great way of getting attention. And as you mention, Kony 2012 was an example of that. A well tailored video that went around the globe in seconds. I do like the mix of text and video/pictures though so I’ll stick to old school blogs for now. Do you still follow your vlogs?

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